Why the Future of Digital Marketing Lies in Automation and Live Chat

78% of smartphone users will use messaging by the end of 2018

Many businesses are recognizing that the best way to communicate with their consumers is through chat bots and messaging. Getty Images

There is no question that mobile messaging is on the rise. By the end of 2018, 78 percent of the world’s smartphone users will message every month, and the growth is only expected to continue. By 2021, it’s predicted that the global user base for mobile messaging apps will have risen an additional 24 percent. So it’s no wonder that businesses and their customers have embraced messaging as a new and efficient way of connecting and getting things done.

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Stefanos Loukakos is head of Messenger business at Facebook.