Why PepsiCo Gives Its Big Brands a Narrow Focus

SVP Jeff Swearingen explains how the consumer goods giant is using AI

PepsiCo, which generated more than $70 billion in sales last year, manages a number of well-known brands, from Cheetos and Tostitos to Rockstar and Pepsi. Instead of just taking a broad approach to promoting each one, however, the food and beverage giant prefers a more narrow focus.

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