Why Kochava? FTC Salvo Against Data Broker Puts Mobile Ad Tech on the Defensive

The particular kinds of data the company uses, especially location data, distinguish it from some of its competitors

Earlier this week, the Federal Trade Commission sued ad-tech firm Kochava for selling data that violates user privacy. It alleges that the company allows access to identifiable data about people’s visits to reproductive health clinics, places of worship, addiction treatment centers and other sensitive locations.

Experts have been wondering why the FTC has singled out Kochava, relatively a smaller ad-tech firm, when it is one of a number of companies that tracks location data.

“There is an enormous quantity of attribution companies in ad tech,” that the FTC could target, said Irene Knapp, a former Google engineer who now works with tech watchdog non-profit Tech Inquiry.



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