NexTech

Why Simply Having First-Party Data Is Only the Beginning

Marketers discuss how information can benefit both shoppers and brands

Epsilon's Jon Beebe and AB InBev’s Sam Deutsch at Adweek's NexTech summit.Adweek
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By Paul Hiebert

July 28, 2021

Although Google has pushed back its plan to remove third-party cookies from its market-leading Chrome browser to 2023, marketers are still feeling pressure to find new ways to identify shoppers online.

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Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

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