Why CORT Furniture Is Tuning-In to Programmatic Audio

The furniture giant wants to engage with millennials on the move and realize further in-house efficiencies

CORT Furniture, a 47-year-old furniture company, is poised to dial-up its use of audio ads across streaming services using ad tech.

The company recently used elements within the Adobe Experience Cloud, such as its demand-side platform, tag manager and audience optimizer, to improve how it engaged with young audiences preparing to set up home for their college studies. And after tests saw a 95 percent increase in its unique reach among U.S. college students—a potentially lucrative customer segment for the rental company—CORT Furniture is hopping aboard the audio ad-tech train.

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