Where Do Fairness, Transparency and Aspiration Live in Today’s Data Market?

They don't. We need to include the consumer

green screen
We have to include consumers in data transactions. Getty Images, Unsplash

Many of us are familiar with the concept of fair trade coffee, where farmers are properly compensated for their hard work, and transparency is created throughout the entire value chain—starting with the farmer and ending with the consumer.  

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Neil Sweeney is founder of Killi.