Watching Consumer Behavior Changes Helped Who What Wear Make Pandemic Pivots

The shopping-focused fashion site has valuable data for advertisers

Shayna Kossove, the chief revenue officer of Who What Wear, took the virtual stage at Commerce Week. Adweek

When the pandemic hit, it felt as if the world shifted overnight. Certain settings, like offices or stadiums, became immediately off-limits, as did activities like attending a concert or even visiting a friend’s apartment. With those shifts also came changes in people’s needs and desires—particularly their clothes.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.