San Francisco-based in-app video advertising and monetization network Vungle announced today the acquisition of AlgoLift, a performance optimization engine for app developers such as Jam City and Headspace.
According to a statement, AlgoLift’s performance optimization capabilities will allegedly boost Vungle’s ability to give advertisers actionable intelligence, providing them with contextual anonymized data and algorithmic-powered recommendations to scale user acquisition spend, buy against downstream metrics and increase ROAS by up to 150%.
“The combined offering will enable Vungle to
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in