The Future of Identity

Unknown Trackers Still Run Rampant on a Wide Range of Websites

An average of 20 trackers per site transfer user data, often secretly

illustration of footprints over newspaper page on a computer monitor for Feroot report on online privacy
Feroot looked at 1 million-plus webpages and found more than 270,000 web trackers.Courtesy Illustration: Trent Joaquin; Source: Pixabay
Headshot of Shoshana Wodinsky
By Shoshana Wodinsky

July 11, 2019

The rallying cry for transparency in ad tech has been intensifying across the industry, but it looks like the programmatic stacks deployed by many publishers are more opaque than many would hope.

Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

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