Unknown Trackers Still Run Rampant on a Wide Range of Websites
An average of 20 trackers per site transfer user data, often secretly
Feroot looked at 1 million-plus webpages and found more than 270,000 web trackers.
Illustration: Trent Joaquin; Source: Pixabay
The rallying cry for transparency in ad tech has been intensifying across the industry, but it looks like the programmatic stacks deployed by many publishers are more opaque than many would hope.
