Twitter Says Its ‘Read Before You Retweet’ Prompt Is Working

The social network intends to roll the feature out globally

The number of people opening articles prior to retweeting them was up 33% Twitter
Headshot of David Cohen

Twitter began testing a new prompt in its Android application in June that appeared when people were about to retweet articles they hadn’t opened and read. On Thursday, the social network shared what it learned.

Twitter said Thursday that people opened articles 40% more often after seeing the prompt, and the number of people opening articles prior to retweeting them was up 33%.

The social network added, “Some people didn’t end up retweeting after opening the article—which is fine: Some tweets are best left in drafts.

Next up for this feature, according to Twitter, is making the prompt smaller after a user has already seen it once, as well as rolling it out globally.

Twitter


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
{"taxonomy":"default","sortby":"default","label":"","shouldShow":"on"}