Twitter Says Its ‘Read Before You Retweet’ Prompt Is Working

The social network intends to roll the feature out globally

The number of people opening articles prior to retweeting them was up 33% Twitter

Twitter began testing a new prompt in its Android application in June that appeared when people were about to retweet articles they hadn’t opened and read. On Thursday, the social network shared what it learned.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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