Fraud floods the internet—fake users generate fake traffic to fake websites giving fake clicks and sending fake impressions. And don’t forget fake reviews, which have persisted for more than a decade. Just last month, the Federal Trade Commission fined an Amazon retailer more than $12 million for buying four- and five-star reviews for its branded diet pills.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in