Tremor Video Is the Latest Company to Take the OOH Plunge

A new partnership will bring its inventory to thousands of gas stations nationwide

Tremor Video is taking its programmatic advertising a little further out of home. Today, the ad tech company said it will be expanding its demand-side offerings to include digital out-of-home (DOOH) screens, aside from the company’s connected-television (CTV) and over-the-top (OTT) inventory.