Tremor Video Is the Latest Company to Take the OOH Plunge

A new partnership will bring its inventory to thousands of gas stations nationwide


Tremor Video is taking its programmatic advertising a little further out of home. Today, the ad tech company said it will be expanding its demand-side offerings to include digital out-of-home (DOOH) screens, aside from the company’s connected-television (CTV) and over-the-top (OTT) inventory.

Moving the company’s programmatic operation out of home seemed like a natural choice, according to Jay Baum, who heads global partnerships for Tremor Video’s DSP side. The biggest DOOH publisher that will be launching Tremor’s inventory is GSTV, a data-driven digital video network pumping out content at thousands of gas stations nationwide.

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