The Washington Post is gearing up to take its programmatic platform web-wide.
The publishing powerhouse announced today that it would release its proprietary ad-tech stack, Zeus, to publishers across the web. Partners can opt for a standard package and leverage the basics of Zeus, or they can choose a more premium package, which includes access to in-house ad tech from the company’s research, experimentation and development team, or RED.
Until now, Zeus was only available to the 175 publishers using Arc, the Post’s in-house CMS.

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