NexTech

The Washington Post Is Making Its Programmatic Platform Available to Publishers Web-Wide

Assistance from its programmatic sales and engineering team is also available

It's The Post's latest move to be seen as an authority in tech, alongside journalism.Getty Images, The Washington Post
Headshot of Shoshana Wodinsky
By Shoshana Wodinsky

 

The Washington Post is gearing up to take its programmatic platform web-wide.

The publishing powerhouse announced today that it would release its proprietary ad-tech stack, Zeus, to publishers across the web. Partners can opt for a standard package and leverage the basics of Zeus, or they can choose a more premium package, which includes access to in-house ad tech from the company’s research, experimentation and development team, or RED.

Until now, Zeus was only available to the 175 publishers using Arc, the Post’s in-house CMS.

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Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

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