It’s only October, and The Trade Desk has seemingly made news this year on every pressing topic in ad tech.
As buyers were puzzling over how to make their supply paths more efficient, demand-side platform The Trade Desk cut out multiple middlemen, announcing in February it was removing Google’s Open Bidding as a source of supply and launching a pathway for advertisers to buy directly from publishers, sans supply-side platforms. Then, when Google announced further delays to the deprecation of third-party cookies until 2024, The Trade Desk made steady headway on ushering its alternative, UID2, inking partnerships with Amazon
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