The Trade Desk Says Its New Print Campaign ‘Goes Against Everything We Believe’

The company is using 'the oldest form of media to tout new narratives'

The ads will appear in The New York Times, The Mercury News and The Wall Street Journal. The Trade Desk

The Trade Desk is currently the toast of the ad-tech sector, with the company’s latest earnings report detailing how revenues rose 54 percent year-over-year to hit $112 million in the three months to June 30 and winning favor with investors.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.