The Trade Desk is currently the toast of the ad-tech sector, with the company’s latest earnings report detailing how revenues rose 54 percent year-over-year to hit $112 million in the three months to June 30 and winning favor with investors.
Therefore, the fact that it has today taken the rare step of launching a print ad campaign in the mainstream press raises eyebrows and offers an insight into its eagerness to convince investors of its worth.
The
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