Programmatic

The Necessary Growing Pains of Programmatic Are Evident in Latest Cutbacks

Sources say redundancies, echoing recent shakeups at OpenX and GroundTruth

MediaMath issued an internal communique confirming its recent shakeup earlier this weekIllustration: Dianna McDougall; Source: Getty Images
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By Ronan Shields

December 6, 2018

Programmatic has been an ad industry buzzword for a number of years, but the rapid growth of the sector is not without its pain points for the workforce involved amid brewing fears of recession and concentration of spend in the hands of the few.

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Headshot of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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