Takeaways for Marketers From the IAB’s State of Data Report

The industry is not as ready for stringent privacy laws and cookie deprecation as it thinks 

Discuss new partnerships, organizational structures and strategies for reliable measurement at NexTech, Dec. 6–8. In-person and virtual passes are available. Sign up now to save 25%.

Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening of privacy regulations and the deprecation of third-party cookies. Those are the findings from the Interactive Advertising Bureau’s State of Data report 2022. 

Enjoying your content? You Have 1 Free Article Left.

Register to continue reading!