SpotX and Pixalate are locked in a dispute over fraud and transparency—issues that strike at the core of ad tech.
It all started two weeks ago when Pixalate released its first Connected TV/OTT Seller Trust Index (CSTI), a ranking of the inventory quality of ad exchanges across the three biggest streaming platforms: Roku, Samsung and Amazon Fire TV.
SpotX was ranked second, fifth and 11th on Samsung, Roku and Amazon, respectively. Nick Frizzell, vp of inventory quality and planning at SpotX, then shared a rebuttal on why “companies like Pixalate don’t see the whole picture,” and essentially accused the measurement vendor of running a pay-for-play operation, where SpotX could climb back up the rankings if it entered into a commercial agreement with Pixalate.
“Ultimately, it is up to buyers to decide which criteria they use to evaluate the quality of SSPs.
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