Denver ad-tech company SpotX is bringing its programmatic smarts to virtual video distributor Philo. The partnership, announced today, will power the programmatic monetization of Philo’s live and on-demand OTT inventory.
“[The world of digital streaming services] is a really exciting place to be,” Geoff Spence, SpotX’s RVP of business development, told Adweek. “As cord cutting continues and more viewers decide a skinny bundle over a cable package, I think we’re only going to see more growth in this space.”
And all signs point towards an upward trend. A recent eMarketer report predicted there would be 190 million CTV viewers by the end of 2019—and that number is expected to surpass 200 million by 2021.
This ad-tech partnership comes courtesy of SpotX’s Demand Facilitation team, which first came to be in 2013 as a way to help buyers find inventory to house their video campaigns. The team also advises video distributers like Philo on the best way to target ads across the CTV and OTT landscape, from game consoles to streaming services.
“The team has really been pushing Philo to make sure the company is top-of-mind for the programmatic buyers that we’re speaking to,” said Spence, who added that the partnership has already bore “significant” revenue growth on Philo’s end, but declined to comment beyond that.