Daewoo Readies National Push

Daewoo Motor America will launch its oft-deferred first national advertising campaign toward the end of the first quarter, backed by an estimated $20 million in support, according to company officials.
Bill Tucker, vice president of marketing and customer relations, said the effort will consist of national and regional TV spots, print and outdoor work. Though it still has no agency of record, Kenneth C. Smith Advertising’s San Francisco office handled the project. Executives there declined to comment, referring calls to the client.