Ad Tech

Sourcepoint Buys RedBud as Ad Tech M&A Activity Heats Up

The two companies are coming together as data privacy becomes more important

U.K.-based RedBud monitors publishers' websites for privacy issues. Sourcepoint, RedBud

By Andrew Blustein

October 8, 2020

Privacy compliance platform Sourcepoint is buying RedBud, a U.K.-based startup technology company that scans websites for any activity that could be a privacy or revenue risk.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
Recommended articles
You Might Like

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

Mastering the Intimacy of the Inbox Has Paid Off for Marriott

By Kara Trivunovic

150 Marketing Execs Share Their Outlook for the Post-Pandemic World

By CleverTap

Are You Really Listening to the Conversation on Social?

By NetBase Quid

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}