Ad Tech

Sourcepoint Buys RedBud as Ad Tech M&A Activity Heats Up

The two companies are coming together as data privacy becomes more important

U.K.-based RedBud monitors publishers' websites for privacy issues.Sourcepoint, RedBud
Headshot of Andrew Blustein
By Andrew Blustein

October 8, 2020

Privacy compliance platform Sourcepoint is buying RedBud, a U.K.-based startup technology company that scans websites for any activity that could be a privacy or revenue risk.

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Headshot of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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