Snap and Dentsu Join Forces for Innovation Partnership

Agency clients will have access to high-value opportunities on Snapchat

Snap will work with Dentsu to remove traditional barriers of entry for DTC and ecommerce brands. Snap Inc., Dentsu

Snap Inc. has entered into an innovation partnership with global advertising and public relations giant Dentsu to leverage the two companies’ expertise in creativity, data and media to give advertisers more capabilities and insights into their activity on the platform.

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david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.