Self-Service Platform Nextdoor Ads Moves Into the Neighborhood

The social network continues to sharpen its focus on local SMBs

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Neighborhood social network Nextdoor is revamping its advertising offerings with Thursday’s unveiling of self-serve campaign-management platform Nextdoor Ads.

Head of product Kiran Prasad, who joined the platform from LinkedIn last April, said one of the most prominent uses for Nextdoor is exchanging goods and services, telling Adweek, “Services are small and midsized businesses on the platform. We wanted to focus on those SMBs and how Nextdoor could help.”

Nextdoor Ads features a guided user interface that takes advertisers through a five-step process: Select a goal, build their ad, choose their audience, set their budget and publish the ad.

It will roll out fully across the U.S.



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