Rumors of AT&T-Comcast Bidding War for Advanced TV Outfit Cadent Are Meritless, Sources Say

Rival private equity firms are still thought to be interested in acquiring the company

Advanced television outfit Cadent is looking for a buyer, Adweek has learned, as early investors in the technology look to cash in on the media industry’s eagerness to fuse the mass audience reach of TV with the granularity of digital ad targeting.