Reddit Sets Up Shop in the UK

London office officially opens, and the platform is already working with local brands

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Reddit officially opened the doors to its new office in the Holborn section of London, where it is already working with local partners.

New head of international Tariq Mahmoud is leading the London team, and he is responsible for growing Reddit outside of the U.S. He had been head of international sales and strategy at Roku.

Reddit said the U.K. is home to its second-largest user base, which grew nearly 70% over the past year, calling it “core to our international vision and growth strategy as we scale Reddit’s advertising business globally and attract new users to the platform.”

The platform said its users in the U.K.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in