Publishers May Lower Their Standards on Ad Quality in Search of Revenue

Buyers expect greater impact from COVID-19 than 2008 crisis

Transforming your ad sales process just got a lot easier. Learn how to extract more value for existing technology and ultimately drive revenue, ratings and retention in Slack's new ebook.

Publishers today face a similar challenge as they did during the 2008 financial crisis: the risk of lowering their advertising standards in search for short-term profits as the U.S. economy stares down a likely recession.

In 2008, publishers searching for revenue at a time when advertising fell off a cliff lowered their standards on ads, resulting in promotion for the likes of belly fat burners or get-rich-quick scams. Media companies may once again be forced to turn to the same tactics because of the coronavirus.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in