Publishers May Lower Their Standards on Ad Quality in Search of Revenue

Buyers expect greater impact from COVID-19 than 2008 crisis

A person at a laptop looking at charts on paper and on the laptop
A recession could see an uptick in bad ads. Getty Images

Publishers today face a similar challenge as they did during the 2008 financial crisis: the risk of lowering their advertising standards in search for short-term profits as the U.S. economy stares down a likely recession.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.