Publishers May Lower Their Standards on Ad Quality in Search of Revenue

Buyers expect greater impact from COVID-19 than 2008 crisis


Publishers today face a similar challenge as they did during the 2008 financial crisis: the risk of lowering their advertising standards in search for short-term profits as the U.S. economy stares down a likely recession.

In 2008, publishers searching for revenue at a time when advertising fell off a cliff lowered their standards on ads, resulting in promotion for the likes of belly fat burners or get-rich-quick scams. Media companies may once again be forced to turn to the same tactics because of the coronavirus.

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