Publishers May Be the Ones Paying for Web Browsers’ Privacy Measures

Google Chrome changes deal a blow to ad tactics


Being an online publisher has never been more difficult. Web browser providers have pared down on ad-targeting capabilities in recent years, adding to publishers’ struggles to monetize traffic and attempts to reduce reliance on third parties.

Now Google is taking user privacy a step further, unveiling new features last week to clamp down on what it deems unacceptable audience monitoring within its market-leading Chrome browser. The features will close a loophole that let website owners detect visitors even when they were using incognito mode.

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