Publishers May Be the Ones Paying for Web Browsers’ Privacy Measures

Google Chrome changes deal a blow to ad tactics

google chrome browser incognito mode privacy
The lockdown of user data is making life increasingly uncomfortable for media owners. Getty Images

Being an online publisher has never been more difficult. Web browser providers have pared down on ad-targeting capabilities in recent years, adding to publishers’ struggles to monetize traffic and attempts to reduce reliance on third parties.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.