Programmatic Companies Taptica and RhythmOne Merge in $176 Million Deal

2 publicly listed outfits to form new group 50% owned by investors


In a sign of the ongoing contraction in the number of ad-tech companies, Taptica and RhythmOne today confirmed earlier reports of a deal between the two programmatic outfits which have carved out a niche in the video markets.

Taptica, which is headquartered in Israel and listed on the London Stock Exchange, is purchasing RhythmOne, which is also traded on the LSE but headquartered in the U.S., for $176 million in a deal that will see investors in the former outfit hold 50.1

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