Ad Tech

Rubicon Project and LiveIntent Join Up for Open Identity Initiative

Ad tech's search for an open ID in a post-cookie world continues

Everyone in the ad-tech world is racing to create the next ID tool as the cookie is on its way out.Getty Images
By Ronan Shields

June 15, 2020

Independent ad-tech companies LiveIntent and Rubicon Project have inked an agreement to help media traders do business on a non-cookie-based ID.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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