Ad Tech

Rubicon Project and LiveIntent Join Up for Open Identity Initiative

Ad tech's search for an open ID in a post-cookie world continues

Everyone in the ad-tech world is racing to create the next ID tool as the cookie is on its way out.Getty Images
Headshot of Ronan Shields
By Ronan Shields

June 15, 2020

Independent ad-tech companies LiveIntent and Rubicon Project have inked an agreement to help media traders do business on a non-cookie-based ID.

Headshot of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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