Place Your Bets: Google Will Finally Lift Its Ban on Fantasy Sports Ads

The change will roll out in select states later this month

Illustration showing Google logo and football players
Until now, Google was the only major digital network that refused to take advertising dollars from the fantasy sports space. Getty, Google, Pixabay

Google is preparing to lift its longstanding ban on advertisements for fantasy sports services, Adweek has learned. The change—which will be rolling out in select states by the end of this month—will allow media buyers to advertise across Google Ads and DV360, offering media buyers access to the booming, high-intent audiences across Google Search, YouTube and more.

@swodinsky shoshana.wodinsky@adweek.com Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.