PepsiCo Wants to Grow Its In-House Ad Measurement Unit

The brand uses ROI Engine to measure campaign effectiveness across channels

The PepsiCo logo and images of it brands
PepsiCo says its ROI Engine has reduced expenditures by several million dollars. PepsiCo

PepsiCo is preparing the international rollout of an in-house media optimization tool called ROI Engine, an initiative that has helped trim millions of dollars of waste from its online media spend in the U.S.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.
@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.