PepsiCo Wants to Grow Its In-House Ad Measurement Unit
The brand uses ROI Engine to measure campaign effectiveness across channels
PepsiCo says its ROI Engine has reduced expenditures by several million dollars.
PepsiCo
PepsiCo is preparing the international rollout of an in-house media optimization tool called ROI Engine, an initiative that has helped trim millions of dollars of waste from its online media spend in the U.S.
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