Ad Tech

PepsiCo Wants to Grow Its In-House Ad Measurement Unit

The brand uses ROI Engine to measure campaign effectiveness across channels

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PepsiCo says its ROI Engine has reduced expenditures by several million dollars.PepsiCo
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By Andrew Blustein & Paul Hiebert

November 13, 2020

PepsiCo is preparing the international rollout of an in-house media optimization tool called ROI Engine, an initiative that has helped trim millions of dollars of waste from its online media spend in the U.S.

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Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

Headshot of Paul Hiebert

Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

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