Pandora Gives Podcast Hosts More Data on Where and How Long People Listen

Move makes the streaming service more competitive with Apple and Spotify

bubble chart of the US
Pandora's new tools tell creators exactly where people are listening to their podcasts. Pandora

Pandora is giving podcast hosts more data on who is listening to their shows as it races with Spotify and Apple for control of the podcasting space.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}