OpenX Names President John Gentry New CEO

The change in leadership follows a year of strategic overhaul at the ad-tech company

OpenX announced current CEO Tim Cadogan will step down after 12 years and will be replaced by current president John Gentry.

Cadogan will become CEO of GoFundMe, but remain as OpenX’s chairman and maintain his seat on the sell-side outfit’s board.

Speaking with Adweek, Cadogan described his job move as “a completely fresh learning experience” that will mirror “the fast rate of change” involved in building an ad-tech company over the last decade.

“I wanted something with more of a social dimension,” he said.

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