OpenX Moves Infrastructure to Google Cloud

The ad exchange dubs the move a game changer similar to moving from 3G to 5G

OpenX claims the move will help the speed at which it can process bid requests on behalf of publishers.

In a sector of the advertising industry that some would say is suffering from the effects of commoditization, OpenX is pinning its hopes on moving its infrastructure from physical servers to the Google Cloud Platform.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.