News Corp. and Insider Inc. Lead Publisher Charge to Swell Prebid’s Ranks

Other notable names to join the independent ad-tech coalition include Chegg and SHE Media

a collage of company logos who are members of Prebid
Prebid's ranks have been bolstered by News Corp., Insider Inc., Chegg and SHE Media. Getty Images, Chegg, SHE Media, Prebid, Insider Inc., News Corp

As publishers look to reduce their reliance on the ad-tech industry’s dominant players, a coalition of independent ad-tech companies under the banner Prebid is attracting some of the sector’s largest names.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.