News Corp. and Insider Inc. Lead Publisher Charge to Swell Prebid’s Ranks
Other notable names to join the independent ad-tech coalition include Chegg and SHE Media
Prebid's ranks have been bolstered by News Corp., Insider Inc., Chegg and SHE Media.
Getty Images, Chegg, SHE Media, Prebid, Insider Inc., News Corp
As publishers look to reduce their reliance on the ad-tech industry’s dominant players, a coalition of independent ad-tech companies under the banner Prebid is attracting some of the sector’s largest names.
