Navigating the Virtual Wild West That Is Programmatic Advertising

Industry leaders like The Trade Desk giddyup to bring transparency, efficiency and accountability to the ecosystem

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

A virtual Wild West is an apt description for programmatic advertising. Or at least it was.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in