NatGeo and Verizon's Oath Are Running Programmatic VR Ads to Promote Season 2 of 'Mars'

The deal marks the first time Oath has found a buyer for its new offering

To promote the second season of “Mars”—a science-fiction show produced by Ron Howard and Brian Grazer—National Geographic is venturing where no brand has ever dared go before: programmatic virtual reality ads.

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