More Targeted TV Ads Are Coming as Marketers Use Data to Reach Viewers

Consumption habits are changing, and advertisers need to adapt

Have you ever seen a television commercial play for two seconds, and then it suddenly gets cut off for a different ad to run? That’s addressable TV done poorly.

Click for more from this issue

This story first appeared in the July 13, 2020, issue of Adweek magazine. Click here to subscribe.