Media Agencies Are Rethinking Their Supply Chain to Combat In-Housing  

GroupM Premium Supply is poised for North American launch while Omnicom Media Group is incubating its own marketplace

Illustration of people rearranging boxes
As ad tech becomes the default means of media trading, media agencies are attempting to counter this trend with a revised proposition for marketers, with transparency at its core. Sorbetto/Getty Images

Programmatic trading is entering a new era.

This story first appeared in the March 23, 2020, issue of Adweek magazine. Click here to subscribe.
@ronan_shields Ronan Shields is Adweek's programmatic editor.