LinkedIn acquired Israel based marketing analytics company Oribi and revealed plans to open an office in Tel Aviv.
Once the transaction closes, several members of the Oribi team, including founder Iris Shoor, are expected to join the professional network and be based in the new Tel Aviv office.
LinkedIn chief product officer Tomer Cohen explained in a blog post Monday that the deep analytics expertise Oribi’s team will bring to the table will help the professional network boost the capabilities of its attribution technology, “from helping a marketer find better leads to a recruiter identifying the right candidates,” adding that the acquisition will help LinkedIn expand its international presence.
Cohen said LinkedIn will maintain the controls that members and customers have over the data they choose to share as Oribi’s technology is integrated into LinkedIn.
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