It’s commonplace for the media sector to use the opening week of January to presage how the chessboard will look in a year’s time. If 2018 was anything to go by, telecoms players could have significantly more skin in the ad-tech game come December.
In addition to the huge industry M&A moves of 2018, such as AT&T’s Time Warner takeover and Comcast’s purchase of Sky, telcos have also generated some of the biggest headlines in 2018 when it comes to ad tech.
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