Would You Trust Something Called IdentityLocker With Your Personal Data?

Kochava's identity tokens aim to relieve fragmentation headaches

The Kochava IdentityLocker feature is rolling out today. Kochava

The media sector is bracing for a reckoning over how the ad industry uses personal data, which has prompted a wave of privacy regulations that are severely testing all but the industry’s biggest names.

@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.