In a year that has seen the operating model of traditional media agencies increasingly challenged, two programmatic specialists are pairing up in the hope of outmaneuvering the sector’s largest names. This latest merger of these two independent players appears to come as a response to a long-overdue wake-up call among the smaller, less established entities.
Kepler Group purchased based Infectious Media earlier this week for an undisclosed sum. The combined headcount of the two companies now numbers 400 with offices across the U.S.,
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