Investors Are Looking for Ad Tech That Will Outlast the Pandemic

Adverity, Vibenomics raise capital as mature ad-tech firms struggle


Despite the financial constriction caused by Covid-19 that has hastened the looming threat of consolidation in ad tech, some in the investment community are still placing bets.

The economic chaos isn’t entirely preventing investors from evaluating new opportunities; instead, they are seeking out what they think will be requisite technologies once the world emerges from the pandemic.

In separate funding rounds this week, venture capitalists eager to explore new opportunities collectively splashed out more than $35 million on two ad-tech firms, Adverity and Vibenomics.

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