Investors Are Looking for Ad Tech That Will Outlast the Pandemic
Adverity, Vibenomics raise capital as mature ad-tech firms struggle
Adverity raised $30 million in its recent Series C funding.
Adverity
Key insights:
- Investors are seeking what they think will be critical technologies in a post-pandemic world.
- The Covid-19 crisis exposed ad-tech companies lacking tech that truly sets them apart.
Despite the financial constriction caused by Covid-19 that has hastened the looming threat of consolidation in ad tech, some in the investment community are still placing bets.
