Ad Tech

Investors Are Looking for Ad Tech That Will Outlast the Pandemic

Adverity, Vibenomics raise capital as mature ad-tech firms struggle

a fist full of money
Adverity raised $30 million in its recent Series C funding.Adverity
Headshot of Andrew Blustein
By Andrew Blustein

April 22, 2020

Despite the financial constriction caused by Covid-19 that has hastened the looming threat of consolidation in ad tech, some in the investment community are still placing bets.

Headshot of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

Recommended articles
Related Articles

Ad Tech

Ad Buyers Are Finally Getting Log-Level Data, but Transparency Has Its Difficulties

By Andrew Blustein

couch tv

Programmatic

Vizio Accelerates Its Streaming Ads Business as the CTV Arms Race Heats Up

By Andrew Blustein

cafemedia and ID5 logos

Ad Tech

CafeMedia Teams With ID5 to Help Solve the ‘Chicken-and-Egg Problem’ of Identity

By Andrew Blustein

Programmatic

How Ad Tech’s Identity Was Rattled in 2020

By Ronan Shields, Andrew Blustein

Microlearning
View All


The Power of Advertising on the Second Screen


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI


Understanding How Social Values Can Help Brands Build Trust and Make Connections

You Might Like


Why Delivering an Omnichannel Experience Is Key in the Evolving Grocery Shopping Landscape

By Matt Miller


Focus on the Facts and Stop Guessing Who Your Future Customers Are

By Loch Rose


Research: The Intersection of Physical and Digital Commerce

By Inmar Intelligence


Can the Digital Ad Experience Be Saved?

By Viant