Inside the IAB Tech Lab’s New Consumer Privacy Proposals

Can new tech standards plus enhanced accountability save programmatic as we know it?  

IAB Tech Lab logo
The trade body is currently engaging with stakeholders in the ecosystem to gauge their feedback. IAB Tech Lab, Getty Images

The IAB Tech Lab is proposing new technical solutions and standards to ease concerns around the use of third-party cookies for online advertising with an enhanced accountability framework to better ensure responsible use of consumer data.

@ronan_shields Ronan Shields is Adweek's programmatic editor.