The Future of Identity

Inside Google's Vision for Privacy-Safe Advertising

The tech giant's virtual event showcased its machine learning ambitions

Jerry Dischler, Google’s vp and general manager, ads, took to the virtual stage to further explain how the company aims to employ machine learning to enable continued measurement of advertising effectiveness.Google
By Ronan Shields

May 27, 2021

Google Marketing Live kicked off earlier today, and the prevailing themes were online commerce and developing new ways of measuring marketing effectiveness in an increasingly privacy-centric world.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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