Privacy is becoming more top of mind for consumers, and as third-party cookies continue to crumble, InfoSum wants to lead the ad-tech industry in providing reliable information that does not compromise a consumer’s data.
The company has appointed Lauren Wetzel as president of North America, global strategy and operations. Wetzel was previously head of strategy and corporate development at Xandr, where she was a key player in its purchase of a minority stake in Infosum and formation of AT&T’s advertising business unit.

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