Index Exchange Joins Prebid as Identity Crisis Persists

Mike O'Sullivan, the SSP's vp of product, is also joining Prebid's board

The Index Exchange and Prebid logos
Index Exchanges joins 55 other member companies at Prebid. Index Exchange, Prebid

Independent ad tech is getting a boost as it scrambles to find a new way to monetize the open web.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.