Ad Tech

Index Exchange Halts Controversial Bid Caching Following Investigation and Impassioned Debate

An ad-tech war of words has been sparked

The update is expected to help boost mobile ad revenue.Getty Images
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By Ronan Shields

August 20, 2018

Index Exchange is to press pause on a controversial real-time bidding (RTB) tactic known as “bid caching” after an impassioned debate kicked off last week.

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Headshot of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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