Ad Tech

IAB Tech Lab Releases Data Deletion Spec Ahead of CCPA Enforcement

California is set to begin enforcing its sweeping privacy law in less than a month

the state of california in pink
Enforcement of CCPA begins July 1.Pixabay, Unsplash
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By Andrew Blustein

June 5, 2020

With enforcement of the California Consumer Privacy Act on the horizon, the IAB Tech Lab has released a new spec to address a core issue of data deletion.

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Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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